How do you make money? You provide a product or service in which people can choose to buy/use, if it provides enough value for the cost. If you don't think a product or service is worth the cost, don't use or purchase it.
Exactly. In this case, just abstain from internet access until it makes its way to your part of the world in a few years or decades. Just ignore that your neighbors have access.
You know that many practices, like price dumping (having preditorially low prices of things) is illegal for the obvious reasons? In a price-dumping kind of way, do you see how what Facebook is doing could be very bad?