Go read the article, then decide if you snark is appropriate and substantiated.

I did read the article and found it extremely interesting. My comment is not detracting of the work itself.

Same reason that hurricanes (and now powerful tornados) are named.

Naming something makes it more real as a thing and easy to speak about.

What I've experienced so far is that companies seem to care more if it gets press and a fancy name while every other CVE is ignored.

It's not a great trend but if that's what it takes to improve global security...