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I think I generally agree with what you're saying, but a comment made during a CFR discussion[0] makes me want to point out that those "Feelings" can be of value:

"What about Facebook? What about Twitter? I have no idea what Twitter is good for. But if it flips out every tyrant in the Middle East, I'm interested."

I guess it's just pretty hard to allocate resources in the traditional sense that most people are used to because of leverage that companies like google can provide, but people try anyways.

All in all, I think google is just trying to increase confidence from advertisers in it's content network.

[0]: http://www.cfr.org/technology-and-foreign-policy/technology-...



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