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> But it can't stop people from referring to things however they please

Even if they send C&D notes over improper usage?



Yes, if you post "I bought two Macintoshes today" to your blog or write it in a commercial article or anything of the kind, Apple has no authority to prevent that (and a trademark likewise does not apply to such behavior). Their only authority is to stop you from using their mark on your unaffiliated products.




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