I agree. The NaturalMotion portfolio has lots of really great IP in it. Clumsy Ninja is such a charming character and CSR performs well critically and financially.
In my opinion, take a page from the Arthur Anderson / Phillip Morris playbook and rename the entire company. It will make recruiting easier for them and probably please investors by shedding some of Zynga's negative brand halo.
In my opinion, take a page from the Arthur Anderson / Phillip Morris playbook and rename the entire company. It will make recruiting easier for them and probably please investors by shedding some of Zynga's negative brand halo.