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A few years ago, they studied a day care center in Israel to determine whether imposing a fine on parents who arrived late to pick up their children was a useful deterrent. Uri and Aldo concluded that the fine didn't work well, and in fact it had long-term negative effects. Why? Before the fine was introduced, the teachers and parents had a social contract, with social norms about being late. Thus, if parents were late — as they occasionally were — they felt guilty about it — and their guilt compelled them to be more prompt in picking up their kids in the future. (In Israel, guilt seems to be an effective way to get compliance.) But once the fine was imposed, the day care center had inadvertently replaced the social norms with market norms. Now that the parents were paying for their tardiness, they interpreted the situation in terms of market norms. In other words, since they were being fined, they could decide for themselves whether to be late or not, and they frequently chose to be late. Needless to say, this was not what the day care center intended.



The result of that discovery is that day care centers now charge about $100 per child, per hour that the parent is late.


Right, but I might make the determination that I'm willing to pay that extra on a given day. If that's the market price for it, then I get to say if I'm willing to pay that price. And now my kids' teacher has to stay an hour later.

But if it was just a social contract keeping me from picking my kids up late, I'd feel guilty about it and make sure that it didn't happen again. And the teacher might only have to stay a few minutes later.

In my case, I know that my kids' daycare will charge me if I pick them up late. But I don't know what the fee is, and I don't know if they've ever told me. I don't care... I'm not going to pick them up late (I've been close), because I know their teachers have other things to do, and I consider it rude. If I knew it was $50/hour or $100/hour, if I was working hard on somethings, I, on occasion, may have chosen to be late.

Social contracts are tougher to break than market based contracts.


Exactly. I think it's interesting how high the cost had to get to roughly equal the cost of breaking the "social contract". As in, to end up with roughly the same number of occurrences of late pick ups.


Kicking your kids out of that day care if you're too late too frequently is a perfectly valid market contract that'd probably have the same effect.

Not all market contracts are necessarily stated in terms of dollar value.


However, one could argue that such an agreement would only represent a codified social contract. Ie it's still "You aren't holding up your end of the bargain" rather than "the contract is for 2 hours/day with an optional extension of $100/hour each day."


Parking an old, windowless, van just off the day care property may reinforce the need to increase the priority of picking up your offspring.


It may also incentivize customers to change day care.


You may not know - but there's a massive shortage of day care and lots of government regulation.


My doggie daycare[1] 'closes' at 7pm, but charges $25 per dog per 15 minutes that I'm late. After 7:30pm, they board the dog at the standard "no notice" rate (which is something like another $50).

There have been times when I ended up in SF or BART traffic. I misjudged my commute time and arrived late. (This doesn't happen a lot, maybe 1-2x/year)

Almost without fail, the staff were really negative about my lateness. Some have lectured me about how it messes up their schedule, makes it hard for them to board other dogs, finish cleanup, etc.

My thought on the matter is a simple economic one. If it's not worth it to the business to charge only $25-50 for a late pickup, they should think about what the "right" cost is. They actually have the power in this situation. Raising the cost would a) enable them to staff for this, and b) have a greater impact on habitual "late" arrivals.

As it is, I think,"Is it worth $25-50 to stay on this work call, knowing I may be late?" rather than,"I have to go, because I'll be inconveniencing the people that I trust to look after my dogs."

(Usually, it's more "I want to see my dogs," but you get the point.)

[1] Don't judge. I'd rather have them run around all day with a dozen people, a fountain to splash in, varied toys and 'playground' equipment, and a bunch of well-socialized dogs in their own size range than sit at home all day. :-)


Let's say once a week someone is late and there staff is paid 20$ an hour including all overheads. For that extra 30 minutes it's going to cost them 50$ a week which is about what they do. However, if they instead only pay people when there actually late that's 40$ a week in profit * 52 weeks = ~2k/year which for a low margin business may be significant.




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