To a point this makes sense, but I think you underestimate how many people greatly overspend on cars, and how many people have big car payments as a result. The extra cost can definitely come into play here, at least on the low end of the range. Lots of people spend 35-50k on cars which is what most of these electric cars cost. Obviously this excludes the roadster. I assume anyone buying that has plenty of money and they aren't buying it for roadtrips. Or taking roadtrips for that matter. I'm discussing electric cars in general and saying that, while tesla has made something better than everyone else, it still isn't good enough.