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The only voice of sanity in this sea of stupidity. These ads are especially targeted at people who DO ask questions like this and often feel very stupid and patronised when they get answers from the know it all geeks. So the only point these ads needs to get across is:

"Can I go to someone at Apple if I have a dumb question about my Mac ? And will they not treat me like an idiot ? Answer: Yes."



If the point is to show off the support product, wouldn't it be better to show the Apple employee being supportive, rather than condescending and smug?

I thought the ad was terrible. Apple's support is absolutely one of their best selling points, and they could definitely win some business by pushing it, but this ad does an awful job of conveying that, and instead conveys "Apple store employees are arrogant and annoying".




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