How can you say the model no longer works? The model just doesn't fit your view. There's no requirement to provide live streaming online. In any case they do have online streaming if you have a cable subscription, I've heard it could be a better service but it's there. The only people complaining about this are tech savvy, and if they were to get free viewing online with just some ads how many of those people would use some form of ad-block? How is that profitable for NBC? People act like they are entitled to view the Olympics for free when they're not. Even the British don't get to watch online for free as they all pay taxes to BBC.