For the immense value they provide to the hundreds of millions of users, having a 100-200M revenue is not "swimming in [insane] $".

They're profitable alright, but let's not kid ourselves that they have by choice left a LOT of money on the table, which is why all these value-added services are trying to take a share of the CL-pie.

They have an estimated 70-80% margins... maybe I should have said drowning in money!

Proof?

It's hard to say from an outsider's perspective whether or not they are 'swimming in cash.'

I suppose we do have some estimates for their revenue, but not how much profit they actually make.

http://www.businessinsider.com/2011-digital-100#10-craigslis...

http://articles.businessinsider.com/2011-10-07/tech/30253426...

source?

The AIM Group estimated $115M revenue for craigslist in 2011, after $141M in 2010. I don't know anything about the AIM group, but the report is referenced in the NYT (presumably they vetted the source, but...). http://aimgroup.com/2011/10/06/craigslist-revenue-falls-off-...