Hi, I'm head of technology for eLife, the journal mentioned in economist article. We have a remit from Wellcome, and the other funders, to build products that go beyond academic journals. I'll be putting together a small team over the next few months, based in Cambridge UK, to work on ideas. It will most be a factory for prototyping ideas about harnessing attention to researchers work. If you might be interested drop me a line @ianmulvany on twitter, or i.mulvany@elifesciences.org.