Pricing is never only about quality. Suppose symsung produces an equally well made charger, it won't be able to sell well with same price. There is a trust in the brand that can not be measured by figures. That is not fanboism. Trust could bring in buyers who like pay higher prices to stay out of trouble. So even i know it is probably economically wise to buy a TP over MBA, i would still turn to the latter 100% of the time, because I don't want trouble. Trust is also very real. I have used quite a lot of laptops from various vendors over the years, and apple just stands out.
I am not saying only Apple could do this. Amazon has even bigger trust from me. I would still buy books from them even it is a little more expensive just because I have very few trouble over the years with them.
That's not what the OP said. The point being made is that it's perceived that Apple generally have a better reputation for build quality which in turn goes to support a premium pricing model. While this isn't easily verifyable fact and it is conjecture on the part of the OP, it isn't worthy of a snarky 'RTFA' type comment. Incidentally, the article says as much. It also points out that Apple's charger has a better build quality and proffers the benefits to the average consumer.
I am not saying only Apple could do this. Amazon has even bigger trust from me. I would still buy books from them even it is a little more expensive just because I have very few trouble over the years with them.