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There was a TC post encouraging startups to pitch their slogan in a concise format which did not follow the x for y pattern. In a few more words they mostly avoided the problem you are presenting here.

http://techcrunch.com/2011/12/30/startups-give-us-your-best-...

I thought that most of them did quite well even if some ideas were unambitious even when presented in this manner.



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