A major credit card company (whose cards are usually green) used to bug me with surveys asking what else they could do to make me happier. My answer: Get more merchants to accept your card.
How about cash back?
No, cash back means I paid too much in the first place.
How about free movie tickets once a year?
Won't make me use my card more.
How about free access to airport lounges (as long as you pay an extra $500 a year)?
No.
Then what can we do?
Improve.
Your card's.
Acceptance.
Hmmm. How about a free credit checkup?
Aaaand this is why I no longer respond to surveys: There's often one blindingly obvious thing a company can do to improve customer satisfaction, and coincidentally it's usually the thing the company least wants to do. So survey responses that tell them "Do the obvious thing" just get ignored.
How about cash back? No, cash back means I paid too much in the first place.
How about free movie tickets once a year? Won't make me use my card more.
How about free access to airport lounges (as long as you pay an extra $500 a year)? No.
Then what can we do?
Improve.
Your card's.
Acceptance.
Hmmm. How about a free credit checkup?
Aaaand this is why I no longer respond to surveys: There's often one blindingly obvious thing a company can do to improve customer satisfaction, and coincidentally it's usually the thing the company least wants to do. So survey responses that tell them "Do the obvious thing" just get ignored.