I don't believe it actually helps them economically, though Hollywood has a pretty funky take on accounting so you never know. I can't imagine a sane business being glad that they were able to successfully delay selling things for X months.
I understand the rational explanations for that, but I'm just as sure that people aren't that rational. Essentially, they're trying to be too good at the negotiating game. Ever been too good at a game? Nobody wants to play with you any more.