Well, EA was offering up to $1.3B with the incentives. Plus I wouldn't be surprised if Zynga made an extremely stock-heavy offer, which is riskier than cash and currently-publicly-traded EA stock
>"In July, Zynga lost a bid for PopCap, a mobile game company. Zynga offered $950 million in cash."
>"PopCap agreed to a rival offer from Electronic Arts, worth $750 million in cash and stock and the potential of an additional $550 million if certain earnings goals were met."
