Feels less condescending than Apple "Geniuses" or Best Buy "Nerds", and pretty in line with "Googlers", "Toasters" or "Hulugans".
Is this a thing most people refer to other employees as most of the time? No, but it helps corporate create an image of a fun, playful workplace. I think it's utter bullshit, but you know, to each their own.
It all sounds like too much Kool-aid has been drunk by the employees. That's the creepy thing about it to me. Another example of where the employees wear company branded clothing. I've worked for a place where the company sold their branded items to employees and the employees would purchase each and every new version that was offered. I swear I could hear them chanting "one of us".
> No, but it helps corporate create an image of a fun, playful workplace
Nah, all of these corporate 'pet names' are applied unilaterally, by the executives to the workers. Condescension is the point. The application of such a nickname is a show of power, meant to remind workers of their place in the system.
I don't disagree with you, hence the sentence immediately following that. That said, tons of middle managers seem to buy into the BS more than the people above or below them, and seem to proudly think of themselves as stupid nickname that is applicable.
If your culture involves calling me anything other than an "employee", I'm not a fan. Personally, I will always think of myself as a "Mercenary" regardless of who's signing my checks currently.
Tweeps? Is that really a term of endearment they refer to each other as? Really?