Another one is not being good at marketing. Marketing can be a huge grind. Being... | Hacker News

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marketer on Oct 13, 2011 | parent | context | favorite | on: Warning signs in a non-technical cofounder (can yo...

Another one is not being good at marketing.

Marketing can be a huge grind. Being able to build buzz about your product, or get mentioned in the press, or find customers is very time-consuming and requires a lot of creativity.

nickpinkston on Oct 13, 2011 [–]

You know you've got a shitty co-founder if they can't build a product or sell one. Real hustlers make it happen - "idea guys" need not apply.

bane on Oct 14, 2011 | [–]

I agree, there's nothing that can drain the life out of a company with limited resources than the infinite time suck of an idea fairy on the loose.

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