Best and quotable sentence:

  [...] the target viewer, according to consultants, is
  also supposed to like easy stories that reinforce beliefs
  they already hold.

Yep. People don't like to be told they are wrong or that things are not always as simple as black and white. That's the reason politicians lie before elections and for media to broadcast dumb stories to survive. Facts of life.

Politics is a continuous flight of the egoists against the idealists. If the later quit, the former win.