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How about Apple? They have access or the potential to access a whole bunch of info through that little touch screen life portal everyone clings to on a daily basis. Add in iCloud and their Nuance partnership and you have something pretty interesting.

"Hey iPhone, is there anything fun to do after work?"

It grabs your location, sees you have a late meeting blocked off from 6-7, sees you were watching Transformers 3 trailers a few days ago, sees your buddy Mike tweeted "Transformers 3 looks pretty rad, I definitely want to see that".

It now has an approximate time and location, a pretty good idea of what you're interested in (both long term and short term) based on app data, and can see if any of this aligns with your social graph...

Would you be interested in seeing Transformers 3 at 7:30 with Mike?

"Yes, send him an invitation." iMessage sent with all the details, when you get a yes from him, Fandango launches and you buy your ticket, it gets added to your calendar so you get a reminder after your meeting, maps out directions, etc.

It's a stretch but if anyone can make harvesting that much of your personal info look appealing, it's definitely Apple.



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