> I'm also just aesthetically opposed to descriptive names.
In your case, I think a coined name is OK because any alternative that I can think of--like "Multi Product Installer"--sounds horribly generic. Multi Product Installer is no easier to remember than Automated Setup Utility, or Quick Choice and Download, or whatever.
By I do think that for a fast-moving market, a descriptive name (or at least a memorable one) is pretty important. Movies are great example of this. I'm convinced that some really good movies that have done badly at the box office failed because of the their names.
Two examples that come to mind are "Waking Ned Devine" and "ffolkes". You get no clue what the movies are about from these titles. Are they comedies or action movies? Who knows. It would be so much better for these films to have been called, say, "Get the Dead Guy's Fortune" and "North Sea Hijack", respectively.
I've personally chosen movies to watch based solely on the title (when the film I came to actually see was sold out, for example), so there's no denying that it can have a big effect when you need to make choices quickly. In this respect, "Facebook" makes sense, especially in a super-fast arena like social media software.
"Google", by the way, is not a counter-example to my point because the name is memorable (by association with googol) to techie people who would have been the early users.
In your case, I think a coined name is OK because any alternative that I can think of--like "Multi Product Installer"--sounds horribly generic. Multi Product Installer is no easier to remember than Automated Setup Utility, or Quick Choice and Download, or whatever.
By I do think that for a fast-moving market, a descriptive name (or at least a memorable one) is pretty important. Movies are great example of this. I'm convinced that some really good movies that have done badly at the box office failed because of the their names.
Two examples that come to mind are "Waking Ned Devine" and "ffolkes". You get no clue what the movies are about from these titles. Are they comedies or action movies? Who knows. It would be so much better for these films to have been called, say, "Get the Dead Guy's Fortune" and "North Sea Hijack", respectively.
I've personally chosen movies to watch based solely on the title (when the film I came to actually see was sold out, for example), so there's no denying that it can have a big effect when you need to make choices quickly. In this respect, "Facebook" makes sense, especially in a super-fast arena like social media software.
"Google", by the way, is not a counter-example to my point because the name is memorable (by association with googol) to techie people who would have been the early users.