At first, I agree. But then I look at my running programs: emacs, Steam, Safari, Python, Clojure, along with the more descriptive Finder, iChat, iTerm2, Mail. Somehow, I think the problem has more to do with how obtrusive or how much interaction you have with a program rather than the name.
I would prefer Installware as its business friendly (installware.com is available for $7500), not sure if it infringes the existing name InstallAware though! ... If you cannot spend that much then TurboInstall is good too and the domain turboinstall.com is available for $50
Also i would listen to patio's advice and focus on SEO. You can write atleast 30 quality articles in this area
What would you call Ninite?