These guys clearly target investors money, not consumers.
1) Lots of hype long before the product is released.
2) Ignoring market trend (consumers prefer smartphone integration over picture quality).
3) Instead of focusing on refining and selling technology, they want to reinvent the wheel and produce their own camera.
I'd say that investors would lose lots of money on that venture.
I'd say that investors would lose lots of money on that venture.
I'd bet against that. They definitely solve a problem people have with taking focused photos and I see this technology becoming even more popular as it becomes integrated into videos. Just the other day I tried to take a quick photo of my niece and cat playing, and trust me when I tell you it was a real hassle trying to keep them in focus. This issue is just one of the many that can be solved with this technology. Even if there isn't strong demand for their own camera, they still should be able to license the technology to camera makers down the road and eventually integrate it into the smartphone market.
I'm not saying that technology would be useless. It might be at least somewhat useful.
What I'm saying is that this particular business approach would fail (too much hype, not focusing on teams' advantages, ignoring customers' preferences).
Investors would over-invest, but business would not get enough revenue to pay them back.
Investors would over-invest, but business would not get enough revenue to pay them back.
We shall see, but just for the fact their product and technology improves a previous experience in such an obvious way, I have much less of a problem seeing this company receiving a lot of hype and funding than say Color, for example.
I'd say that investors would lose lots of money on that venture.