With training improvements such as DeepSpeed, the GPU costs will likely be substantially lower than what was available at the time OpenAI trained GPT-3. Still not free, though.
The hard part with GPT-3 is it's big enough to make it difficult to actually deploy.
I suspect they have run into training issues since they are moving to a new repo[2]
[1] https://twitter.com/arankomatsuzaki/status/13737326468119674...
[2] https://github.com/EleutherAI/gpt-neox/