I think you mean "owned a really cute gray cat and was able to get a lot of models to pose semi-naked and only wearing his brand t-shirts while holding the cat". Maybe there was real porn too.

He also did AdBrite and a few other things; pud is pretty damn prolific, and a smart/nice guy (I've seen him speak at Founder Institute and other startup events). The other people involved in blippy are earlier in their careers but also pretty involved in online forums, clueful, etc.