Zuckerberg sees that it has the potential, and he wants to have an early angle of attack in case someone else innovates first.
Zuckerberg views platforms as chess pieces. He doesn't care what they are - he just wants the most valuable and strategic ones. He's not like a Musk that just builds or a Cook that refines product into a cohesive vision. Zuckerberg is playing war and finding the reverse salients. He's destabilizing and weakening the platform and expanding his reach. He's more like Bezos or Ellison.
Zuckerberg sees that it has the potential, and he wants to have an early angle of attack in case someone else innovates first.
Zuckerberg views platforms as chess pieces. He doesn't care what they are - he just wants the most valuable and strategic ones. He's not like a Musk that just builds or a Cook that refines product into a cohesive vision. Zuckerberg is playing war and finding the reverse salients. He's destabilizing and weakening the platform and expanding his reach. He's more like Bezos or Ellison.