And color film doesn't solve anything that black and white film can't do. Besides, why watch film at all when you can look around the real world instead of looking at a moving picture on a screen.
What? Color film can do color, and took off because a lot of people wanted to see their memories in color.
Infrared film can do infrared colors, and people who need to see those colors use it and to them is invaluable, but that need is not a mainstream need. VR is infrared film.