Over in Android land, discovery is so meaningless that they switched from sideloading to being in Google Play. As much as I want Epic to be right here, I strongly suspect they're wrong. Apple and Google have trained people to be completely and utterly helpless which (totally coincidentally!) locks people into the app stores forever.
I had a kid at church show me how to sideload a GBA emulator on an iphone the other year. (I think someone lost a certificate signing key that had since expired, it required setting the clock back before installing.)
I think people underestimate the lengths bored teenagers will go through to play video games, especially free ones.
