I know its not a popular opinion but as someone who comes from a non-western-rich country Googles business model is amazing for what it offers. Do they mess up a lot, for sure. But overall the fact that they can use capital expenses from big markets to deliver things globally has been positive for most people I know.

That aside, the business model has established that you can get great service if you spend $xM+ or $xxM+ per month (whatever the number is) - its just that we expect the same for a much lower cost.