Men, that is, all 'real men' :-)!!, don't mind shopping and certainly don't "hate to shop" and, instead, 'hate' the attitude toward shopping pushed on young women by the fashion industry.
So, long the idea has been to play on the propensity for women to 'fit in'. So, use some 'authority', say, 'designers' from Paris, Milan, NYC, etc. to specify the 'new look', fill the stores with such rags and little else, and try to get young women embarrassed to be see in anything else. And have a 'new look' each 'season'.
Some of the seasonal changes have lost a lot of their punch, but there's another, related idea: Young women are easily frustrated and dissatisfied. This is an old point, e.g,, illustrated by the two sisters in the original Disney 'Cinderella'. Thusly, frustrated, the women want a 'MAKEover' which consists (as in 'Cinderella') of just throwing 'out the old' and 'bringing in the new'. So, lots of good clothes are just thrown out. Huge waste. Men don't like that or do that.
For men, now, for nearly anything, including business, shirts -- polo or sport. Pants -- blue jeans. Shoes -- nearly anything comfortable, but actually running shoes are only for more casual situations or athletic situations.
If an when a suit is needed, it's easy: There are only three colors, black, navy, and dark gray. A pattern is okay as long as can't see it more than 2 feet away. Shoes -- black.
But the effort to get men to be 'fashion conscious' will never stop and, I hope, never succeed.
So, long the idea has been to play on the propensity for women to 'fit in'. So, use some 'authority', say, 'designers' from Paris, Milan, NYC, etc. to specify the 'new look', fill the stores with such rags and little else, and try to get young women embarrassed to be see in anything else. And have a 'new look' each 'season'.
Some of the seasonal changes have lost a lot of their punch, but there's another, related idea: Young women are easily frustrated and dissatisfied. This is an old point, e.g,, illustrated by the two sisters in the original Disney 'Cinderella'. Thusly, frustrated, the women want a 'MAKEover' which consists (as in 'Cinderella') of just throwing 'out the old' and 'bringing in the new'. So, lots of good clothes are just thrown out. Huge waste. Men don't like that or do that.
For men, now, for nearly anything, including business, shirts -- polo or sport. Pants -- blue jeans. Shoes -- nearly anything comfortable, but actually running shoes are only for more casual situations or athletic situations.
If an when a suit is needed, it's easy: There are only three colors, black, navy, and dark gray. A pattern is okay as long as can't see it more than 2 feet away. Shoes -- black.
But the effort to get men to be 'fashion conscious' will never stop and, I hope, never succeed.