"I assume the DL was to prevent bob's pizza from cancelling joe's pizza's go fund"
I assume they have a concept of "claimed sites". That statement implies they were doing this for sites/properties where they had no idea who owned it. Which makes it even more over the top stupid. That they are collecting funds for an entity which they only have very circumstantial evidence even exists. What a crazy arrogant culture that this idea made it through an approval process.
For example, my wife and I made a fake restaurant on FB out of our backyard for the 3 or 4 gatherings we have a year with friends and family. It ended up on Yelp, through no effort we undertook. It's just our backyard.
Seriously, how did they get around KYC (“Know Your Customer”) and AML ("Anti-Money Laundering") regulations? GoFundMe, as a MSB ("Money Service Business") is required by law to verify their customers' identitues (https://www.irs.gov/businesses/small-businesses-self-employe...). If Yelp did not provide this information, they both are violating MSB regulations.
Any business that takes even 1 cent from someone and gives it to someone else is, by the definition provided on the url I shared above, a MSB. GoFundMe certainly is. Yelp is not, but they are culpable by this business business arrangement.
From my link "a person who engages as a business in the transfer of funds is an MSB as a money transmitter, regardless of the amount of money transmission activity." (emphasis mine)
So, YES. Did you just stop reading after your bias was confirmed?
However the whole thing is despicable on Yelp's part. Then again despicable appears to be a core part Yelp's business plan.