I am a fan of a number of consumer brands on Facebook, and occasionally I'll experiment with Liking them just to see if they are doing a lot of branding and interaction with customers.
But I notice that I don't get much value from these Fan pages. Most of them don't offer me any incentive to come back, and don't tell me much more than what I already know about the product. I think it's smart to promote a brand or B2C company there because of the numbers, but I wonder if the conversions created are all that big.
But I notice that I don't get much value from these Fan pages. Most of them don't offer me any incentive to come back, and don't tell me much more than what I already know about the product. I think it's smart to promote a brand or B2C company there because of the numbers, but I wonder if the conversions created are all that big.