The high hourly pay of a software engineer is not significant when that high cost is spread over hundreds of thousands of units sold.
A corrolary of this is that when it is not spread over a high number of units, in a niche product, it will be very expensive so we will see even less niche products as software takes over more functions.
A corrolary of this is that when it is not spread over a high number of units, in a niche product, it will be very expensive so we will see even less niche products as software takes over more functions.