There are huge financial incentives to get these ads right.
Not really. All you have to do is convince companies that machine targeted ads are worth it. Apparently that is orders of magnitudes easier than actually recommending anything relevant.
Which isn't hard to imagine either, there aren't much competition after all. So the primary purpose of targeted ads is that it functions as an imaginary hammer you can use to squash new competition with.
Not really. All you have to do is convince companies that machine targeted ads are worth it. Apparently that is orders of magnitudes easier than actually recommending anything relevant.
Which isn't hard to imagine either, there aren't much competition after all. So the primary purpose of targeted ads is that it functions as an imaginary hammer you can use to squash new competition with.