I read this as an extended consent banner ("this site contains cookies") + user ability to hard delete pii + IP. Hard delete is substantial, but the banner is just going to be ignored like the cookie notice. If that has an affect of traffic, it'll be punishing sites that don't require login/signup, which means the average EU consumer will be required to sign up for more accounts in order to do what they did before (because if you're going to require consent, why not require signup?). In any case, I can't see very many use cases where a site dials back its data collecting. Retargeting is the crux of ad-supported sites.