The only practical difference here is that Google isn't giving away their main value proposition. Why give people the product when you can charge them for it over and over?
Either way, at the end of the day, Google is still selling our data.
They are selling data but they are not selling personal information, big difference. If I can't pay them to lookup information about a specific person then they don't sell personal information.
Either way, at the end of the day, Google is still selling our data.