What's wrong with hosting on Google/Amazon? I understand that there is a paranoia of them taking control of your servers or stealing all of your data, but that is almost certainly not going to happen. I think the real issue is that they're monopolizing services that non developers use.
It's less about them taking control and stealing data and more about spreading out. If we keep only choosing Google/Amazon then one day there will be no more competitors. There are also plenty of good competitors for smaller/personal projects.