The last few years of their 'tech' have been less than inspiring... They have focused on Apple becoming part of your life with a watch or a touchbar and not updating their hardware and software with anything that moves the needle (AppleTV languishing, Siri a joke compared to Amazon, Google and even Microsoft, MacBook Pros barely updated after years of neglect, MacPro potentially on the horizon for a reasonable update in 2018 after years of nothing. and now HomePod is basically a boombox that connects to the internet...not really a stellar new product especially without AI). This is clearly evident with them in scramble mode with the last several press/developer conferences & intentional leaks (how often has Apple mentioned products that are no where close to shipping?), they are in triage mode. I still feel T.Cook will be out in ~ 2 years.