They're not "women-friendly" because they just cover women. The most women-friendly policy in the world is one that provides plenty of these opportunities to both sexes in equal, or almost equal measure.
If HR doesn't have to worry that I'm a bigger liability because of my gender (after all, the man sitting next to me also gets flex time and leeway to pick up his kids) that's a bonus for me.
The worst case is when there are no opportunities, or when they're so lopsided (14 weeks paid parental leave for women, 2 weeks for men) that you become a liability.
If HR doesn't have to worry that I'm a bigger liability because of my gender (after all, the man sitting next to me also gets flex time and leeway to pick up his kids) that's a bonus for me.
The worst case is when there are no opportunities, or when they're so lopsided (14 weeks paid parental leave for women, 2 weeks for men) that you become a liability.