> I don't think there is an issue so long as there is no intentionally targeted discrimination.
Is random discrimination fine? I'm genuinely asking. I don't know the answer, but somehow it still feels morally shaky to me or unfair.
Yes, we do give refunds or discounts retrospectively in many cases, and try to be nice and fair and open. But there's just something a bit awkward with randomly charging people more (or less) for the exact same product, at the exact same time. I think most people will feel manipulated if they discovered it, even if they eventually paid the lower price.
Given my approach; a single A/B test once a year, one week at 0.5 price and one week at 1.5 price, less than 2% got a half-off discount, and less than 2% paid the higher price (actually, since sales usually drop for the 1.5 price, it's likely closer to 1% of sales pay the higher price).
Is random discrimination fine? I'm genuinely asking. I don't know the answer, but somehow it still feels morally shaky to me or unfair.
Yes, we do give refunds or discounts retrospectively in many cases, and try to be nice and fair and open. But there's just something a bit awkward with randomly charging people more (or less) for the exact same product, at the exact same time. I think most people will feel manipulated if they discovered it, even if they eventually paid the lower price.