When coining new terms at my day job (software engineer) I try to avoid terms like "indicated air speed" for the reason that part of the term – "indicated" in this case – is easily ignored by those less familiar with the terminology, because it seems superfluous. (In this case, "indicated" to a layperson simply means "it was shown on a dial". In that interpretation, it carries little information and hence gets ignored.)
We had a similar problem at my day job (a storage company) – there were two kinds of entities, one called a "volume" and one called a "storage volume". The were related (hence the similar names) but not the same thing. Of course, those less familiar with the difference kept dropping "storage" from "storage volume" to cause all sorts of confusion.
My solution? Eradicate "storage volume" from our vocabulary and replace it with the pseudo-acronym "SV", which stood for nothing. Confusion ended.
Those less familiar with the terminology generally don't fly aeroplanes. Indicated air speed is different from true air speed and ground speed, but this is essential complexity - pilots need to know it.
True air speed can be calculated if you know the air pressure, which depends on the altitude and outside air temperature. Altimeters work by measuring air pressure.
It's a good idea when reporting something to take into account the readership, and to a lay audience explain things which are counter-intuitive.
As a pilot, you cannot escape knowing this terminology. Knowing how your instruments do their measurements ("indicated vs true air speed", among others) is absolutely integral to the job, if you don't want to fly into a formation of "cumulo-granite" somewhere along the line.
One is what your pitot tube is telling you - which is a combination of altitude, weather conditions, wind, and airspeed.
The other is how much air is flowing over your wings - which is what actually keeps you aloft.
To quote the ace fighter pilot Yogi Berra - "In theory, theory and practice are the same. In practice, they are not".
You cannot escape pressure-altitude. It has way more implications than this. Starting with your ability to get off the ground.
That seems sensible, but it's way too late to make the change in aviation. You've got a century or so of tradition behind this terminology. The good news is that if you're in a position to make any use of an "indicated air speed" number, then you'll have been taught what it means early on. It's not obvious for laymen, but it's not intended for laymen either.
We had a similar problem at my day job (a storage company) – there were two kinds of entities, one called a "volume" and one called a "storage volume". The were related (hence the similar names) but not the same thing. Of course, those less familiar with the difference kept dropping "storage" from "storage volume" to cause all sorts of confusion.
My solution? Eradicate "storage volume" from our vocabulary and replace it with the pseudo-acronym "SV", which stood for nothing. Confusion ended.