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Yeah not much of a punishment to discourage further abuse. Should have fined them on a ratio of the number of data points they collected (100 billion). Even a 100:1 seems like a reasonable punishment for this scale of abuse ($1 billion)


The idea that the data that they collected was worth $1B is laughable.


Fine should be bigger than price of the data.

Expected return from 'illegal' activity E = R - p * F, where R is revenue, F is fine and p is probability of getting caught.

p < 1, so if F < R engaging in such activity is a rational, if immoral, choice.


There probably will be a class action lawsuit.


Which will be settled with a coupon for $12.00 off the purchase of your next Vizio Smart TV.




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