I agree with you on that. It probably is a great product but that marketing point makes it seem sketchy. I found the video looked suspiciously like Apple's late ads too.

This is very obviously trying to feed off Apple's fanbase.

It made me do a double-take when I saw the Windows logo in a screenshot as Apple would never market that, not that it is a bad thing, just that the branding of this app's marketing strikes too close to Apple's.