You can't sell Vim to non-Vim muggles just by talking about how awesome Vim is. Vim's power needs to be discovered, learned and appreciated by an individual on his/her own. Same thing can be said about Emacs. For a very long time I was totally convinced I won't be able to find every single feature of Vim (that I love so much) in Emacs. I started using it anyway - I was curious. For about a year I would have Vim, Emacs and InteliJ (with IdeaVim plugin) - all three running together. Building my own Evil-driven config was difficult. And then I found Spacemacs. Next thing I remember - I pledged myself to stay in Emacs and work without leaving it and switching back to IntelliJ and Vim even if it takes days to find the right solution. By the time when Jetbrains changed their licensing model and my InteliJ license expired I couldn't care less anymore. And then I got a new machine, and for the first time ever - I broke my ritual of preparing new machine, instead of installing Vim and setting the right config, I started with Emacs. It's been six months. My Vim config still pristinely default. And I don't even care.