Or make the perks special services, rather than monetary rewards. For instance, I've heard of many high-end cards that provide general-purpose concierge services with membership.
At least they used to. I got a notice last year that the concierge service and some other access program were dropped and things like late fees were increased. At one point, it had a rewards program that they also discontinued and frankly I'm not sure whats left as a benefit on the card. Need to shop for a new card I guess but I hate changing card numbers and updating every website.
