Will you work with 3rd parties to rise awareness and support, recruit talent and external collaborators (e.g. research groups)?
The AllenAI Institute is currently running a pretty interesting contest there at the moment, with pretty direct links to OpenAI's mission.
Of course Kaggle often degenerates into a "who can drive xgboost[1] the best", but some of the feature engineering is quite novel.
A decent Winograd schema challenge would be pretty interesting.
[1] https://github.com/dmlc/xgboost#whats-new
We expect to collaborate with many third parties over time. We're just getting started, so not sure on the specifics yet!